Sister Oyindamola Emmanuel

SOCIAL MEDIA MARKETING TIPS FOR SMES (Small to Medium Sized Enterprises)

by Sister Oyindamola Emmanuel

There are different types of social media platforms in the digital world, for example Facebook, Twitter, LinkedIn, YouTube, Instagram, and WhatsApp. Social media platforms can be used to market any type of business, product or services.

Not all social media platforms would align with your business goals, focus or objectives. There is a need to identify specific opportunities that each platform has to offer.  This will enable you to choose the suitable platform for your target audience. Social media marketing requires patience as you build relationships with past, present, and future clients or customers. Social media marketing is a necessary part of any online marketing strategy for a business.

Benefits of social media marketing for SMEs (List is not exhaustive)

  1. It creates and expands public awareness about your brand. You can easily be located by potential clients who are searching for your products or services online.
  2. It helps in building a community of customers for endorsement of your products or services.
  3. It enhances networking with thought leaders in your industry or business sector.
  4. It assists in building partnerships which are beneficial to your business.
  5. It is an avenue for managing your business’ reputation.
  6. It helps to drive traffic to your website.

 Few Tips on Getting Started:


  1. Business page

Create a business profile. Explain what products or services you offer. If you already have a website, create a link that will lead clients or direct traffic to your website.

  1. Content

Share valuable and helpful information about your business on your page. This will increase your engagement with customers.

  1. Consistency

Be consistent in sharing information that can help your target audience. Do your research properly or

  1. Engagement

Engage often with your social media followers. Your mode of communication should be professional and business oriented.

  1. Feedbacks

Request, accept and analyse feedbacks from your clients.  Positive feedbacks can get you more clients. Do not react emotionally to any negative feedback. Learn from all clients to improve your service and product offerings.

In conclusion, finding an appropriate social media platform for your business can be overwhelming but the rewards are worthwhile. If one use the platform strategically and take one step at a time, the benefits can be enormous. Such exposure will be great for business and your market share will grow.



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